Since 2013, a “new” mode of transportation is available in Germany following the market liberalisation of the long-distance coach travel. Its growth rates have proven that a liberalised market is also quite attractive – not only for passengers, but also for transport operating companies. In the course, expert estimates regarding market volume have varied to a great extent. However, previous market developments have matched the market potentials forecasted by BSL Transportation which have been presented during numerous expert discussions and publications.
This know-how was shared, of course, and deepened with our clients in various consulting projects. During the preparation of the complete market liberalisation, BSL analysed the TOC’s relevant activities and developed different scenarios in regards to the strategic alignment of the business segment.
The following aspects were analysed in-depth:
Based on the preceding analysis and calculations, BSL presented different options regarding market presence and takeover of individual services from the value-added chain (make or buy strategy). Those options were the result of a comprehensive SWOT analysis which was based on the strengths and weaknesses of the assessed transport operator compared to its competitors (including rail operators) as well as opportunities and threats in the long-distance coach market.
Apart from training and the further development of infrastructure (i.e. bus stops), the market’s most important trends and general framework include the international inclusion of services offered and the collaboration with other (innovative) transport service providers.
08. March 2019